Statement of

The First International Conference on Public Relations in Iran

25-26 January 2005 

Public Relations, as the main people-government relation chain, shoulder an important responsibility in the process for the managers’ access to the public opinion and free circulation of information and communication, fulfillment of asking and answering principle, and promoting the culture of supervising the statesmen and executive institutions performances by the public. Undoubtedly, society will enter the development phase when human respect and dignity is observed better than the past; governments be responsible before the public and the public before the governments; the way is paved for the charitably and responsively questions and criticism; the public participation in the process for development be fulfilled and public relations is set through law and regulations with ethics. So, it is necessary for public relations to be present continuously through the time in reeducation, reconstruction and coordinating itself with continuous social and professional changes during the time so that not to be separated from the other social sections and evolutions general body. Not only, should Public Relations be affected by its age evolutions, but the necessity invokes it to play role as an effective factor in the process of continuous reforms and social positive changes.

           It is the honor and grateful that after 55 years of PR establishment in Iran and at the threshold of 20th anniversary of Islamic Revolution victory of Iranian people, we have the chance to hold the 1st International Conference on Public Relations in Iran as an important event and tuning point in the history of Iran Public Relations with the Message of Iran President and participation of Public Relations Society and high ranking Iranian and international scholars. It is necessary that the following issues to be noted as the requests of Iran Public Relations Society in holding this scientific important event and we surely believe that through cooperation by those who know Public Relations as duty, we can reach all of the following issues:

1- Preparation of Iran Public Relations  Society Code of Ethics;

2-Commitments by the Executive organizations and the managers of public and private sectors for implementing the acts adopted by the Islamic Republic of Iran respected Board of Ministers on observing the position of Public Relations as the advisor and subclass of the highest official in each organization;

3- Naming one day as “International Public Relations  Day” for valuation and promoting the name and professional position of  Public Relations;

4- Holding further educational courses on Public Relations with the mutual cooperation of local and international universities;

5- Granting PR scholarship by local and international universities;

6- Paving the way and facilities for Iran Public Relations  Society to be the member of International Public Relations  Association;

7- Publication of International Public Relations periodicals in Iran;

8- Establishing the permanent Secretariat for holding International Conferences on Public Relations aimed at developing Public Relations  and following up the requests  of Public Relations  Society;

9-Developing and taking advantage of modern communication technology specially electronic Public Relations  by its professionals and administrators;

10- Establishing National Public Relations Research Center and communicating with Public Relations  Associations in international levels;

11- Revision and Re-engineering of Public Relations  structure, preparing comprehensive code and promoting organizational position of Public Relations;

12-  Endeavor for increasing scientific skills of Public Relations  experts in the area of research, which is the main essence for Public Relations;

13- Making attempts for establishing, promoting and developing the private institutes and associations of Public Relations  in Iran;

14- Efforts aimed at empirical and scientific explanation of Public Relations important duties for the institutes and organizations managers through holding seminars and training workshop and periodical discuss meetings for the high ranking managers.

Hoping for more unification and sympathy of the Public Relations people for promoting Public Relations vocation in Iran.

Participants of the 1st International Conference on Public Relations in Iran

26th January 2005